For mid-market companies, few things are more frustrating than seeing misalignment between compensation, performance, and results. Employees are logging hours…but are they actually moving the business forward?

For many business owners, selling their company feels like a distant, hypothetical scenario—something to think about someday. But the reality is, when the time comes, most businesses aren’t ready. Deals fall apart, valuations come in lower than expected, and owners face an overwhelming and invasive due diligence process that exposes years of financial and operational gaps.

Running a small business often feels like navigating a ship through uncharted waters. You're wearing multiple hats, juggling client needs, managing employees, and trying to grow—all at once. Despite your best efforts, things can feel chaotic, disorganized, or stagnant. What’s missing? For many small businesses, it’s a management system.

Small businesses face a delicate balancing act: matching resources to demand while navigating growth, capacity, and performance. Effective resource management requires managing the flow of resources into the company, the flow of resources out of a company, and the matching of resources within a firm to the work required on behalf of its clients. 

Companies that want to scale effectively need more than just great products and people—they need a streamlined and comprehensive approach to driving revenue growth. RevOps, or Revenue Operations, is emerging as a framework and a process for companies aiming to grow efficiently.