When Your Financials Start Lying to You

Your P&L says you're losing money. But your practice is busier than ever.

Sound familiar?

This isn't a growth problem—
it's a visibility problem.

The Hidden Cost of Cash-Basis Accounting in Medical Services

If you're running a primary care clinic, urgent care center, or behavioral health practice, you're likely experiencing this:

→ Rent and Other Expenses Hit Now.
→ Payroll hits in one or two weeks from now.
→ Payments For Service and treatment land months later.

That delay isn't just frustrating—it creates a mismatch that distorts your numbers, erodes trust in your financials, and makes it impossible to confidently grow.

This tension between revenue and expenses isn’t a spreadsheet error.
It’s a systems failure.

And this problem gets worse and worse as you grow.

Growth does not solve this problem, it exacerbates it.

Yout cannot outrun this problem.

“Before Ballast, I felt like I was flying in the dark, making important decisions with fuzzy data. Now, I’m more confident in my numbers and the consequences of each option on the table. Their projections have helped me avoid overreaching and given me the clarity to move forward when the time is right.”

Yvonne Campbell, Founder of ZoeRVA Health

What Accrual-Based Accounting Actually Unlocks

Switching to accrual isn’t about cleaner books.
It’s about seeing reality—clearly and in time to act.

→ Understand true profitability per service line
→ Track revenue and RVUs with confidence
→ Plan cash needs before they hit your account

We’re not promising a silver bullet.
But we’ve helped dozens of businesses stop flying blind.

Medical services businesses we’ve helped:

Make better decisions faster

“With Ballast, KidMed has a true business partner. The value we have received has surpassed the cost many times over.”
“Ballast does what they do best, which allows us to concentrate on what we do best—taking care of the medical needs of sick and injured kids.”
dr jeff bennett, managing partner of kidmed