When Your Financials Start Lying to You

Your P&L says you're losing money. But your practice is busier than ever.

Sound familiar?

This isn't a growth problem—
it's a visibility problem.

When Growth Doesn’t Feel Like Progress

If you're running a primary care clinic, urgent care center, or behavioral health practice, you’re likely feeling this tension:

  • CASH FLOW

    Insurance payments lag service delivery by weeks or months, while payroll and overhead never take a break.

  • COMPENSATION

    You’re paying competitive wages to attract and retain in-demand talent—but the math keeps getting tighter.

  • BILLING OVERSIGHT

    You’re stuck reconciling messy EHR financial reports and wondering if your billing team is hitting the mark.

  • INVESTMENT STRATEGY

    Everyone’s pitching you tools and tactics for growth, but none of them show up in your bottom line.

We’ll be the first to admit—these are hard problems.

But more often than not, what looks like a profitability issue is actually a visibility issue.

Trial and error won’t cut it. You need clarity to move forward with confidence.

  • “Before Ballast, I felt like I was flying in the dark, making important decisions with fuzzy data. Now, I’m more confident in my numbers and the consequences of each option on the table.” 

    Yvonne Campbell, Founder of ZoeRVA Health

  • “With Ballast, KidMed has a true business partner. The value we have received has surpassed the cost many times over. Now we can concentrate on what we do best—taking care of the medical needs of sick and injured kids.”

    Dr Jeff Bennett, Managing Partner of KidMed

  • “Honestly, we wouldn't be in business today if not for Ballast. Making the switch and building this relationship has been vital.”

    Blake Wehman, MHA, Founder of Remission Medical

What Visibility Actually Means (and Why It’s So Hard to Get)

At Ballast, we don’t just clean up your books—we help you see your business - clearly and in time to act.

That means you can:

→ Understand true profitability by service line


→ Track revenue and RVUs with confidence


→ model future cash flow based on real timing—not just wishful collections


→ track hiring ramp, staff productivity, and compensation in a single financial picture

We admit—this isn’t a silver bullet.

But among the medical practices we support, the pattern is clear:

Better visibility leads to better decisions.
Enlist Ballast to be your partner for profitable growth.

practices we’ve helped:

Make better decisions faster

Client results:

Extensive Direct Experience with The complexities of
Medical Services practices

Efficient REVENUE GROWTH and Scaling:

Multi-Location,
Multi-Entity
Health Practice

24%

average annual growth, all organically funded with retained earnings

Massive Improvements in Earnings:

Multi-Location
Health Practice

5.29x

earnings growth from year prior to working with Ballast to just 4 years later

Direct COST
SAVINGS:

Multi-Location
Health Practice

~$250K 

saved in annual
supplies costs due to renegotiated purchasing agreements

EHR Integrations:

Extensive experience managing the financial end of EHR implementations and migrations, having lead and executed

5+
Migrations across
9+ locations

Cash to Accrual Migrations

Extensive experience migrating medical services practices from cash-basis to accrual- basis accounting, having managed

8+ Conversions
Across
25+ Locations

Let’s make the invisible, visible

If you’re stuck in the fog of growth, we get it.

Our job is to help you clear it.

Reach out to schedule a conversation.